Women’s Trend & Concept: S/S 2024 Active

As the sun emerges into spring and summer of 2024, consumers will seek outdoor and physical activities in greater numbers than ever. Women’s active apparel product must embody inclusivity, showcase utilitarian function, and prioritize self-expression. More is no longer better. Consumers will intentionally seek relevant products that are multipurpose, ready for adventure, and feature circular materials. Adaptable designs become sustainable requirements in order to extend the use of performance gear and reduce waste streams.