Home Product Color: F/W 2020 Back to Campus
CONSUMER PROFILEMore than any other generation, Gen Z has grown up immersed in design thanks to their access to and participation in the digital world. They value authenticity, individual expression, and self-reflection. This generation’s empowered perspective has given rise to a collective voice insisting on ethical consumption. Gen Z seeks interior spaces and products that reflect their values interests, and personality.
KEYWORDSBold. Inclusive. Energetic. Irreverent.
The moodboard curates an array of imagery including composite materials, naïve illustrations, crafted sculptures, abstract shapes, refracted surfaces, and composed interiors. A modern narrative emerges, pairing friendly softness with graphic utility. Looking to the past for futuristic inspiration, colors have a retro luminosity and an offbeat, exuberant feel. They appear more sophisticated than the pure brights used for younger ages, possessing an interesting depth, yet still read as approachable and fun.
The Come Together palette lends itself to transformation, inviting a personalized approach. Royal blue, turquoise greens, poppy red, and sunny golds play with orchid purple and gender-neutral pinks.
