Kids’ Footwear Color: F/W 2024 Active
CONSUMER PROFILEGeneration Alpha, and their parents, are making their way in a world increasingly defined by environmental crisis and resource uncertainty. They reject unsustainable and inequitable systems, rebelling against “fast” consumption. Instead, they look to nature, technology, community, and creativity to both find meaning in life and practice regenerative care for the planet. In response, products should explore gender neutrality and omit redundant options for an edited assortment that embodies simple necessity.
KEYWORDSConfident. Unconventional. Upbeat. Balanced.
The moodboard takes thematic inspiration from natural phenomena, youthful subcultures, and the interplay between craft and technology. A collection of inspiration images showcases personal style as radical expression, slow making methods, material finishes, and abstracted compositions formed from macro earth landscapes and microbiological textures. An anti-curated, subversive attitude appears by partnering earth tones with futuristic brights. The resulting color mood has a rebellious optimism and carefree spirit.
Featuring magnetic colors with inclusive wearability, the Nature Punk palette balances utility with playfulness. Fatigue greens, muted corals, and dusted blueberry juxtapose with glacial aqua, deep fuchsia, lavender, and nearly-neon orange.
