Outdoor Equipment Color: All Seasons 2024
CONSUMER PROFILEIn the past few years, consumers—from Gen X to Millennials and the eldest of Gen Z—have begun to reexamine what it means to live a purposeful life. Out of this inquiry, a collective drive to reconnect with nature has emerged as an antidote to the urgency of ubiquitous digital access. Since 2020, over 15 million Americans have tried camping for the first time, and the market continues to gain momentum worldwide. Products that provide a sense of wellbeing while emphasizing convenience, durability, and environmental reciprocity will be key for this category.
KEYWORDSWild. Perennial. Consonant. Kaleidoscopic.
The moodboard displays imagery featuring remote terrain, upcycled materials, heritage textiles, and colors found throughout natural processes from bioluminescence to bacterial decay. This visual collection showcases the interdependent relationship of cyclical processes as well as the shifting spectrum of inspiration found within. These hues flow and interplay in shifting synchronization, while remaining grounded within the influence of earthen pigments.
The Chameleon palette reveals colors with grounded energy that appear at home in any landscape. Warm spiced browns, mineral greens, and mountain blues discover balance with clay orange, luminous yellow, and cloudy periwinkle.
